The Cairngorms National Park Brand
The National Park brand has been creating a strong identity for the Cairngorms National Park. We are encouraging businesses, organisations and associations who meet the values associated with the brand, to use the brand whenever it is practical and appropriate, subject to meeting eligibility criteria.
We want the Cairngorms brand to become synonymous as a "kite mark" of quality and environmental standards. But it is important to ensure that visitors enjoy a quality experience whilst in the National Park with minimal impact on the surrounding natural environment. There is no charge for using the brand but practical, relevant criteria have been developed which businesses seeking to use the brand are required to meet.
You can download a pdf of the Criteria for use of the Cairngorms Brand here.
Criteria for all sectors will be reviewed on an ongoing basis, with a view to maintaining and improving standards.
Useful Links:
www.green-business.co.uk - Green Tourism Business Scheme
www.visitscotland.org/businessdevelopment/qa_home.htm - VisitScotland Quality Assurance Scheme
www.visitscotland.org/terms_andconditions/sales.htm - VisitScotland Code of Conduct
Artwork is available for print and web use. For this, or more information about using our brand contact Fiona Milligan, Business & Marketing officer on 01479 870519 or e-mail fionamilligan@cairngorms.co.uk
When in the Cairngorms or planning a trip to the area, look out for businesses displaying the logo!
